The Real Story Behind Our Bossing Brand

‘What do you want to be when you grow up?’ 


It’s a question I find myself asking whenever I see my nephews, my younger cousins or am meeting friends’ children for the first time. I’m always met with a spectrum of answers ranging from a Teacher to an Architect and I find myself wondering how they came to an answer so quickly, when so many of us adults don’t have a f*cking clue still.  


My cousin Lucy always said she wanted to be a teacher, there was never anything that compared. She never seemed to deviate at all from that same answer. Then one day she went to the hairdressers for the first time and experienced being in a salon environment. So, the next time I see her and asked her the same question again, she said ‘I want to be a Hairdresser.’ I asked her why, and she said, ‘Because I like making people happy’. 


Unlike my cousin, I never let new experiences shape or change my answer as a child. ‘Emma, what do you want to be when you grow up?’ My answer was always the same, a Vet. ‘And why do you want to become a vet Emma?’ My answer to this, was also always the same, because I want to help animals. 


When I was young, my Nan & Grandad lived just down the road from us and this is where that love of animals originally started. They had everything you could think of, well at the age of 6 anyway. Pigs, geese and chickens. They had and still do now, a massive barn at the bottom of their drive and what seemed like a thousand acres of fields. 


When my friends would drop me off after school, I used to tell them that the barn was actually home to a Zoo and the reason it was so tall was because there was the biggest giraffe in there called Jerry. Some of those friends still believe it to this day, even at 30. The idiots. 


Unfortunately, as we become adults the reality of life hits us in the face like that smell of your dog’s first sh*t in the morning. I envy my cousin Lucy who now wants to become a Hairdresser and my Nephew Eddie who wants to become a Binman, for knowing who they want to be, what they want to do and only allowing the positive experiences of life to change that. 


I however, like so many others allowed the negative experiences of life to change my answer. And If you haven’t guessed already by my sarcastic tone of writing, I didn’t become a vet. Yet, my love for helping and working with animals never changed. 


When I was growing-up we couldn’t have a dog because my brother didn’t particularly like them. He’d had a bad experience once with a family friends’ dog and this resulted in us being a cat only home. I loved our cat, but my childhood dream was a dog. The years went by, he moved out, got married and yea you guessed it, got a dog. 


The total and utter b*astard. 


A few years later, I find myself in a similar position, I’d moved out and Neil and I decided that we wanted to extend our family, with a dog. Whilst I spent hours each evening scouting around on the dog’s trust and RSPCA websites, Neil didn’t really seem that interested. I couldn’t understand why.


A few days later and I find myself surprised for one of the first times in our relationship when I am presented with a beagle puppy, who if you follow us on Instagram you’ll know we eventually called him Rolo. He was and still is as an absolute Mad Dog, truly. 


For me, having a dog was a completely new experience and after some time I found myself in the same position as my cousin Lucy. She allowed new experiences to shape and change who she wanted to be and what she wanted to do. Was I going to allow the reality of life to hit me in the face this time? Not a f*cken chance.


In 2019, Mad Dog was born, carefully named after the one person in my life, who all this wouldn’t have been possible without, my dog, Rolo. I don’t know if you’re reading this, you’re probably not, but thank you Rolls. 


I also want to say a special thanks to my family for showing me who I can be and what I can do. Even my brother, as if you hadn’t robbed me of my childhood dream, then I wouldn’t be where I am today.

‘What did you want to be when you grew up?’